Today insurance agents, agencies and companies are actively marketing every place they can. Some are using direct mail, others are using newspaper ads, internet (website) and online advertising (pay per click) …and still other companies are doing all four, and more. In my opinion this marketing blitz is partially due to the insurance industry attempt [...]
Continue reading about How to improve insurance marketing in todays market.
How Do I Start My Own Insurance Agency?
How to start up an insurance agency revolves around insurance marketing and advertising. This means an agent needs to consider the capital required to run, market and promote their agency for the first 12 to 18 months. During this time an agent needs to invest in at least [...]
Continue reading about Start Up A Small Insurance Agency – Insurance Marketing
I wish I could share that this was my own experience in savvy agent lead generation. It actually was the experience of my competition in my own market. Next time the experience will be mine as it is divine to learn from others good or bad.
Another agent with the same captive company that I hang [...]
Continue reading about Event Marketing Can Work Big for Insurance Agents!
Many insurance agents fall into a very familiar sales trap. Get busy, hustle hard, uncover new business, and then retreat from aggressive prospecting once the agent begins to write several new policies.
Of course, any successful agent must focus on the business at hand. After all, getting in front of new clients is key [...]
Continue reading about Solid Lead Generation Systems Help to Market Your Insurance Agency
Every insurance agent marketing to the public needs a strong brand image. Referrals are vital; but guess what–today many people still, even with a referral, visit the internet for a bit more “due diligence”.
This is where having a strong insurance agent website can be extremely powerful in “reinforcing the referral”. Think about [...]
Continue reading about Website Reinforce Referrals for Insurance Agents
Hello, this is a blog for insurance agents looking to increase their sales using internet marketing, website design and print marketing. We will post articles and tips on leveraging all various online marketing tools and print promotions available to insurance agents and insurance agencies.
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