Today insurance agents, agencies and companies are actively marketing every place they can. Some are using direct mail, others are using newspaper ads, internet (website) and online advertising (pay per click) …and still other companies are doing all four, and more. In my opinion this marketing blitz is partially due to the insurance industry attempt [...]
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Every insurance agent marketing to the public needs a strong brand image. Referrals are vital; but guess what–today many people still, even with a referral, visit the internet for a bit more “due diligence”.
This is where having a strong insurance agent website can be extremely powerful in “reinforcing the referral”. Think about [...]
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