Whether you’re playing offense in acquiring morepolicies or defending your existing book of business you can greatly increase your efficiency by selling oranges instead of apples when marketing your insurance agency. Clients typically ask for apples to apples quotes after they heard some financial advisor, who has never had a property casualty license, on the [...]
Every insurance agent marketing to the public needs a strong brand image. Referrals are vital; but guess what–today many people still, even with a referral, visit the internet for a bit more “due diligence”.
This is where having a strong insurance agent website can be extremely powerful in “reinforcing the referral”. Think about [...]
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